Smiling for Success: Dress for Success Greater London Announces Partnership with Smile Direct

Dress for Success Greater London is delighted to announce that it has partnered with the international teledentistry platform, SmileDirectClub, to work with a group of women who want to improve their teeth and start smiling confidently.

To mark this partnership, SmileDirectClub is giving free treatments to the group, complementing the work of Dress for Success Greater London. As part of the dental treatment, clear aligners will be used in a process mapped out by a UK-registered dentist or orthodontist. Each case is assessed individually but, in most cases, treatment takes an average of 4-6 months. It usually costs around £1,539 – up to 60% less than traditional braces.

Both partners will be charting the women’s journeys through their treatment plan from beginning to end which is expected to finish in October, ahead of World Smile Day.

Research has shown time and again that having a beautiful smile is not only linked to self-confidence but can also increase general happiness. In a survey of 2,000 UK adults, SmileDirectClub found 71% would smile more if they liked their teeth, and over half of respondents (52%) said not liking their smile affected their overall confidence levels.

David Cran, VP International at SmileDirectClub, said:

At SmileDirectClub, we know how important a smile can be because of the feedback from many of our customers. They have told us their confidence and self-esteem has been boosted by our clear aligner therapy so we are very pleased to be working with Dress for Success Greater London and can together shine a light on the transformational power of a smile.

A foundational part of our services is based on improving each clients' self-confidence, so that they can go to an interview feeling their best. We're excited to be working with SmileDirectClub and value their support as a corporate partner.