#INHERSHOES with DfSGL x roccamore

We are delighted to announce the kick off of the #INHERSHOES campaign partnership with the world renowned shoe designer, roccamore. Introducing the Nita boot, named after our Founder and Chairwoman, Juanita Ingram, JD MBA.

Handcrafted in Italy, the Nita boot is designed with scientifically proven technology to ensure comfort. It has the classic roccamore orthopedic insole, shaping your foot to walk as anatomically correct as possible. With fashion sustainability in mind, the boot is made of leather, cotton and covered in gold glitter. The shoe is a beautiful tribute to our phenomenal leader who admits she 'can't resist a little sparkle!'.

roccamore says,

In order for us to make a difference, we have established a goal to sell at least 100 pairs of the Nita boot before April 8th 2020. All the profits will be donated to Dress For Success and invested in helping at least 65 women over the course of this year, by providing them with the tools to get the job, ongoing professional development, interview clothes and a capsule wardrobe. The more money we raise, the more women we can assist.

Founder, Frederikke Schmidt, added,

As a sole, female founder, I felt very much alone in the beginning of building my company. I felt like no one understood my challenges and everything was my own fault. Today my company is bigger, and it makes me so happy and incredibly proud that we are able to support Dress for Success Greater London, and their work in helping women live up to their potential and stand stronger every day.

About The Nita Boot

This beautiful gold glitter boot was named after Juanita Ingram, the founder of Dress For Success Greater London. Made in Italian nappa and cotton covered in glitter, it has the classic, scientifically validated roccamore insole, designed to keep your feet comfortable, while shaping them to walk as anatomically correct as possible. The Nita boot is open for pre-order until April 8th. To go into production, we have to sell min. 100 pairs in 30 days. When the campaign ends, we need 12 weeks to produce and deliver the shoes to you. We promise to keep you updated throughout the process. Stand out. Make a statement.